Case Study: Premium Online Vaping

An online e-commerce platform for the sale of vape products.

The Brief

The customer wanted a flexible and modern e-commerce platform that would scale well to mobile devices. There would be a large catalog of inventory involved, so ease of use would be key. Branding would also have to be developed as this was a brand new business.

Our Solution

Design

After studying the market and audience in detail, we then conducted a comparison with other businesses within the niche, helping us to build up a detailed insight to form our creative plan. We then produced a concept for all the.

After studying the sport – and its culture and audience – in detail, we then conducted a comparison with other relevant sports, helping us build up a detailed insight to inform our creative plan. We then produced three original concepts, finally developing one into a compelling mascot character graphic. The chosen concept was rolled out across all event collateral, including billboards, passes, tickets, posters, flyers, press adverts, digital assets and track perimeter banners.

Would you like to start a project with us?

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