Case Study: Premium Online Vaping
An online e-commerce platform for the sale of vape products.
After studying the market and audience in detail, we then conducted a comparison with other businesses within the niche, helping us to build up a detailed insight to form our creative plan. We then produced a concept for all the.
After studying the sport – and its culture and audience – in detail, we then conducted a comparison with other relevant sports, helping us build up a detailed insight to inform our creative plan. We then produced three original concepts, finally developing one into a compelling mascot character graphic. The chosen concept was rolled out across all event collateral, including billboards, passes, tickets, posters, flyers, press adverts, digital assets and track perimeter banners.
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